The purpose of point of purchase (POP) Displays is to make a business owner's products appear more professional and appealing to the customer's eye. They are an integral component of successful marketing, but remain invisible to the average consumer. The customer is thinking about a particular product but often they are drawn to the one which is displayed in a more prominent fashion without knowing. Well done point of purchase (POP) displays will draw consumers to one product over another, or give one store the appearance of being more organized and clean.
A point of purchase (POP) display can be a simple plastic holder for a card with product information or it can illuminate a banner in an atmospheric light box. Mobile merchandisers, freestanding units made from wire, plastic or other materials are some of the tools being offered in the POP display industry. Marketing and design combined with an inventory of POP products complete a business owners marketing needs in one stop. Some companies offer simple solutions for POP displays, including the use of suction cups, poster holders, lobby displays and brochure holders. The variety of point of purchase (POP) displays is as varied as the kinds of businesses which use them.
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